Campaign will distribute 3.5 million copies of booklet to swing state voters...
On the heels of President Obama's final debate on Monday night, the Obama campaign on Tuesday morning announced it has created a glossy, 20-page booklet containing details of his plan for a second term. It contains no new information, but there will be 3.5 million copies distributed to voters, particularly in swing states, according to aides, in an effort to woo undecided voters. Check it out here. The President discussed the plan project this morning during a rally in Delray Beach, FL where he was introduced by his favorite pizza man. (Above, during his remarks to a crowd of 11,000)
"If you want to take a look at it, you check it out at barackobama.com/plans," President Obama said. "Share it with your friends. Share it with your neighbors. Share it with your coworkers. Folks who are still not convinced, they can look right here and find out what it is I intend to do in a second term."
"There are still people out there who are trying to make up their minds... I ask folks, compare my plan to Governor Romney’s. See which plan is better for you and for America’s future."
The President embarks on the multi-state America Forward! Tour on Wednesday.
Campaign aides think the booklet is a key campaign tool. It is accompanied by "a full-scale, multi-platform, organizational effort that will include direct mail advertisements and distribution at field offices to ensure every voter knows what a second term of an Obama presidency would mean for the middle class," said campaign spokesman Jen Psaki. (Above: A graphic from the booklet)
"And this is us--enlisting our grassroots army across the country to remind their friends and neighbors, remind their cousins, roommates, brothers and sisters, the stakes in this election, why it’s so important to get registered, get engaged and, of course, to vote on or before November 6th," Psaki said.
*Photos by Obama for America