Thursday, December 06, 2012

Time, Inc. Joins Let's Move! Campaign

The Partnership for a Healthier America (PHA), the foundation created to support First Lady Michelle Obama's Let's Move! campaign, has announced that Time Inc. has signed on as "the exclusive media sponsor" for the foundation's 2013 Building a Healthier Future Summit, which will be held March 6-8, 2013, in Washington, D.C.  The company will devote its print and digital properties to promoting the slate of events scheduled for the Summit, as well as have an "on site" presence to promote its own health-related brands, PHA said.

Time. Inc. joins some of America's biggest corporations in supporting Mrs. Obama's national campaign, including Walmart; Darden Restaurants Inc.; Disney; Goya Foods, Inc.; and Hyatt Hotels and Resorts, owner of the Grand Hyatt hotel where the Summit will be held.

Time Inc. has a "combined readership" of more than 130 million, "which complements the work of PHA and its partners," the foundation said.  "FORTUNE and Cooking Light brands will have an onsite presence at the Summit, including participation in obesity-related panel discussions, judging event-related competitions and exhibiting in the Summit’s Collaboration Hall."

The Summit is the second hosted by PHA, and will feature an expanded program from last year's conference, which brought together more than 800 advocates, academics, government employees, health care professionals, and non-profits from across the US.  It will include "high-profile speakers; breakouts focused on solving the problem – not just talking about it; a new twist on last year’s Great American Family Dinner Challenge; a brand new Innovation Challenge; and much more," PHA said.

PHA is responsible for developing and monitoring all the private-sector partnerships for Mrs. Obama's national campaign, which will mark its third anniversary in February of 2013. 

"Time Inc. is committed to helping end childhood obesity by shining a spotlight on the problem as well as the good work that so many folks are doing in this space,” said Lawrence A. Soler, PHA President and CEO. “We’re pleased to have them on board as the Summit’s exclusive media sponsor, and look forward to our continued work together to bring attention to this issue." 

"The issue of childhood obesity is of paramount importance to our nation and to the readers of our publications,” said Martha Nelson, Editorial Director of Time Inc. “We applaud the ongoing work of the PHA and recognize the value of the 2013 Building a Healthier Future Summit which works toward ending this crisis."

For more information about the summit, visit www.ahealthieramerica.org/summit.   The government website for the Let's Move! campaign is at LetsMove.org.

*Photo by Eddie Gehman Kohan/Obama Foodorama