First Lady Michelle Obama, the nation's foremost child health advocate, gave a Twitter shout-out to PepsiCo global spokesperson Beyoncé on Sunday night after the popstar performed during the halftime show at the Super Bowl, hailing her as "phenomenal." President Obama and his wife had a small viewing party at the White House that featured foods inspired by the hometowns of the dueling Baltimore Ravens and the San Francisco 49ers, and Mrs. Obama took a break to tweet her praise. (Above, Beyoncé during the show)
"Watching the #SuperBowl with family & friends. @Beyonce was phenomenal! I am so proud of her! -mo," Mrs. Obama tweeted on her @FLOTUS account, which has 221,398 followers.
The First Lady, rather than a staffer, writes the tweets that are signed with the initials "-mo." Clad in a black leather and lace bodysuit and black over-the-knee boots with her signature sky-high heels, Beyoncé apparently sang live at the Super Bowl during the show sponsored by PepsiCo, something she admitted on Thursday she didn't do at President Obama's inauguration. The performance also featured a reunion of Destiny's Child. A power outage after halftime caused a game delay of more than half an hour, giving Mrs. Obama the opportunity to hit Twitter without missing a minute of the action.
Beyoncé is to date the biggest celebrity supporter of Mrs. Obama's Let's Move! campaign, after re-writing and recording one of her songs for a nationwide middle school "flash workout" dance event in 2011. The video for "Move Your Body" has since had millions of views on YouTube, and become the anthem for Mrs. Obama's project, played at grassroots Let's Move! events around the US.
Earlier on Sunday, the White House took advantage of the Super Bowl to promote Let's Move!, posting a photo of Mrs. Obama posing with players from the Dallas Cowboys on the campaign's @LetsMove Twitter account. The tweet read "Get active on #SuperBowlSunday! Pic: First Lady Michelle Obama strikes the Heisman pose at a @LetsMove event in Dallas."
The First Lady sent out a second tweet after the game ended with the Ravens beating the 49ers 34-31 in the closely-fought fourth quarter.
"Great game! Congrats to the @Ravens. See you at the White House! -mo," Mrs. Obama wrote. The President refrained from personally tweeting before and after the game, though the White House sent out a series of Super Bowl tweets.
Child health advocates are outraged by Beyoncé's partnership with PepsiCo, and her performance at the inauguration on Jan. 21 caused an outcry even before she admitted she had lip-synced to a pre-recorded track of her own voice. Activists believed that her $50 million deal with PepsiCo should be enough to get the singer "disinvited" from performing at the ceremony, since Mrs. Obama is leading the administration-wide campaign to end childhood obesity in a generation. (Above, the signature image for the PepsiCo deal)
A petition urging the White House to "disinvite" Beyoncé from the inaugural ceremony was filed on the White House's "We the People" petition site, but it was disabled after getting 500 signatures. The White House said that it was "removed from the site under our Moderation Policy because it is in violation of our Terms of Participation."
Beyoncé and her husband, music mogul Jay-Z, helped raise millions of dollars for President Obama's re-election effort. In 2010, she performed at the White House for President Obama's State Dinner for Mexico, and since moving into the White House, Mrs. Obama has twice brought her daughters to see the popstar perform at concerts.
Watching the #SuperBowl with family & friends. @beyonce was phenomenal! I am so proud of her! -mo
— FLOTUS (@FLOTUS) February 4, 2013
Great game! Congrats to the @ravens. See you at the White House! -mo
— FLOTUS (@FLOTUS) February 4, 2013
Get active on #SuperBowlSunday! Pic: First Lady Michelle Obama strikes the Heisman pose at a @letsmove event in Dallas: twitter.com/letsmove/statu…
— Let's Move! (@letsmove) February 3, 2013
*Instagram at top by @BaddieBey