Tuesday, January 14, 2014

Miami Heat Stars Will Help First Lady Promote Let's Move! And Drink Up! Campaigns

Mrs. Obama munches apples with from L Coach Eric Spoelstra, Ray Allen, LeBron James, Dwyane Wade and Chris Bosh
Superhoopsters will be adding a little sizzle to Mrs. Obama's national initiatives...
UPDATE, Jan. 21:  CLICK HERE for the Heat's Let's Move! PSA 
The White House - On the sidelines of a ceremony with President Barack Obama on Tuesday honoring their 2013 NBA Championship, Miami Heat stars LeBron James, Dwyane Wade, Ray Allen and Chris Bosh visited with First Lady Michelle Obama, joining her for an apple-munching photo-op.  

Head Coach Eric Spoelstra, a team leader for the NBA FIT campaign that encourages hoops fans to live healthy lifestyles, also visited with Mrs. Obama.

The hotter-than-hot Heat players will be lending their considerable influence to both the Let's Move! campaign and the Drink Up! campaign, which asks Americans to drink more water. 

"Getting the word out about healthy eating with @KingJames, @DwyaneWade, @ChrisBosh and Ray Allen. #LetsMove" was tweeted with the photo at top on Mrs. Obama's @FLOTUS account.

"Stay tuned for more," teased a tweet on the @LetsMove account.

During last year's White House visit for their 2012 NBA Championship, Heat players filmed a Let's Move! video promoting healthy eating, discussing their game-day meals.  

This year NBA and WNBA are lending all their star power to Mrs. Obama's child obesity initiative, and running a contest through the NBA FIT campaign to encourage schools to sign up for Let's Move! Active Schools, a component that asks schools to make 60 minutes of physical activity available to children daily. 

Bosh and Allen present the President with a team jersey
During Tuesday's East Room ceremony, President Obama praised the Heat for supporting his wife's signature project

"I know Michelle is thankful for the support that many of these players have given to her Let’s Move! initiative," President Obama said.

Mrs. Obama did not attend the ceremony, where Bosh and Allen got to present the Hoopster in Chief with a special team jersey, a traditional gift from championship sports teams.  

This year the name on the back of the jersey reads 'POTUS' above the number 44, since the President already has a jersey from last year that reads 'Obama.'

Spoelstra also presented the President, a self-proclaimed avid Chicago Bulls fan, with a trophy inscribed with the names of all the players, as well as with the President's name.

"You know, you guys are winning me over a little bit," President Obama joked.

The East Room ceremony:


*Top photo and video by White House; second photo via @ChrisBosh