Tuesday, January 07, 2014

NBA Runs Contest To Boost Enrollment In First Lady's 'Let's Move! Active Schools' Project

The First Lady and kids at an LMAS event in DC
During 'NBA FIT Live Healthy Week' pro hoopsters will use social media to woo fans for child obesity campaign...
Washington, DCFirst Lady Michelle Obama is getting high-profile help from the NBA to boost the number of schools enrolled in Let's Move! Active Schools (LMAS), a component of her child obesity campaign that asks schools to offer 60 minutes of daily fitness opportunities for children.  During "NBA FIT Live Healthy Week," Jan. 6-13, the NBA is running a contest with prizes for schools that take the pledge.

"The NBA will engage fans on Facebook and Twitter with the NBA FIT Challenge, encouraging schools and students to sign up for First Lady Michelle Obama’s Let’s Move! Active Schools program," NBA said.  "Schools can learn more about the program and sign up to enter the challenge to win great NBA FIT prizes at www.letsmoveschools.org."

Eleven randomly selected schools will win prizes, with the Grand Prize including a school visit from pro ball players, NBA said.  The contest runs through March 31, and winners will be announced in April.
Mrs. Obama launched LMAS in February of 2013 and heavily promoted it throughout the year, including making an appearance with former NBA star Shaquille O'Neal last September, when DC's school system became the first district in the nation to have every school sign up. 

Mrs. Obama has had NBA support for Let's Move! before.  Last year during a White House visit with President Barack Obama celebrating their 2012 NBA championship, players from Miami Heat filmed a Let's Move! video discussing their healthy game day eating habits.

The contest is just one part of NBAFIT Healthy Week, when "the entire NBA family--led by the NBA/WNBA FIT Team--will join celebrity chefs, community members, and partners to highlight the importance of healthy living," NBA said.  Chefs Mario Batali, Rachael Ray, and Bill Telepan, who have worked with Let's Move!, are among those offering healthy recipes.  Let's Move! corporate partner Walmart will also be selling bagged oranges branded with the NBA FIT logo.  Click here for more info.

Players will visit schools during the Healthy Week to promote physical activity.  This year's NBA FIT Team includes Stephen Curry (Golden State Warriors), Tyson Chandler (New York Knicks), Al Horford (Atlanta Hawks), Ryan Anderson (New Orleans Pelicans), Brandon Bass (Boston Celtics), Wes Matthews (Portland Trail Blazers), Otto Porter (Washington Wizards), Greivis Vazquez (Toronto Raptors), Tamika Catchings (Indiana Fever), Nneka Ogwumike (Los Angeles Sparks) and Cappie Pondexter (New York Liberty).   

"Throughout the week, NBA and NBA Development League players will wear special oncourt attire, including red adidas NBA FIT shooting shirts and blue headbands and wristbands" to promote the project, NBA said.

The Let's Move! Active Schools contest rules from NBA:

NBA FIT Let’s Move! Active Schools Promotion Official Rules.
No Purchase Necessary To Enter or Win.
Purchasing Will Not Increase Your Odds of Winning.
Eligibility: The NBA FIT Let’s Move Active Schools Promotion (“Promotion”) is open only to those who are, as of the date of entry, (i) legal residents of the fifty (50) United States or the District of Columbia; (ii) eighteen (18) years of age or older; and (iii) either a school Administrator, Teacher, Parent, leader or representative of a Parent Teacher Association (“PTA”), Parent Teacher Organization (“PTO”) or other school approved parent or community organization representing a public, state-accredited private school or vocational school with grades between Kindergarten and eighth. 

For this Contest, a school Administrator is defined as a Principal, Vice-Principal, Dean, Superintendent or Health and Wellness Administrator. Entrants will be responsible for securing any necessary school or school board permission prior to participating in this Contest. Employees, officers, directors, & agents of NBA Properties, Inc. ("Sponsor"), National Basketball Association ("NBA"), the NBA Member Teams, NBA Media Ventures, LLC, USA Basketball, Facebook & each of their respective parent companies, subsidiaries, affiliates, officers, governors, owners, distributors, retailers, advertising/promotion agencies & Project Support Team, Inc. (“P/S/T”) (collectively, “Released Parties”), & their immediate family members (spouse, parent, child, sibling & their respective spouses, regardless of where they reside) & those living in the same household of each, whether or not related, are not eligible to participate or win a prize. 

This Promotion is subject to all applicable federal, state, and local laws and regulations. Void where prohibited by law. This Promotion is in no way sponsored, endorsed or administered by, or associated with Facebook or Twitter. By entering, you understand that you are providing your information to the Sponsor and not Facebook. The information you provide as detailed below will only be used as set forth in these Official Rules. The Promotion is subject to these complete Official Rules.

Promotion Period: The Promotion starts at 12:00:01 AM Eastern Time (“ET”) on 1/3/14 & ends at 11:59:59 PM ET on 3/31/14 (“Promotion Period”).

How To Participate: During the Promotion Period, visit http://letsmoveschools.org/ (the "Web Site"), register a public, private or charter school located in the 50 United States or the District of Columbia, according to the instructions provided to receive one (1) entry. By registering at http://letsmoveschools.org/ participants will be enrolled in Let’s Move! Active Schools and will receive future communication from the program. 

Limit one (1) entry per person and per email address for the duration of the Promotion. Additional entries received from any one person or email address thereafter will be void. No mechanically reproduced, or mass entries are permitted and all such entries will be void. Entries by any means, which subvert the entry process, will be void. Released Parties are not responsible for lost, incomplete, illegible, late, misdirected, stolen, undelivered, misdirected, damaged, garbled, postage-due or mutilated entries, mail or email; lost entries or transmissions; any error, omission, interruption, defect or delay in transmission, interrupted or unavailable network, cable, satellite, Internet Service Provider (ISP), server or other connections; miscommunications, failed computer hardware or software or technical failures; garbled, misrouted or scrambled transmissions; incomplete entries or communications; or other errors; printing, typographical or other errors appearing within these Official Rules, in any Promotion-related advertisements or other materials; or other errors or problems of any kind whether mechanical, human, computer, electronic, mail or otherwise relating to or in connection with the Promotion, including, with limitation, errors or problems which may occur in connection with the administration of the Promotion, the processing of entries, the announcement of the prizes, or the cancellation or postponement of any events or games. 

Sponsor reserves the right, in its sole discretion, to void any and all entries of an entrant who Sponsor believes has attempted to tamper with or impair the administration, security, fairness or proper play of this Promotion. The use of automated or similar devices, which subvert the entry process, including but not limited to entries, submitted using any bot, macro, script, or Promotion service (or any other devices intended to automate any aspect of entry) to enter this Promotion is prohibited and entries through such devices are void. In the event of a dispute as to the identity of any entrant, Promotion entries will be deemed to be made by the participant whose name is on the registration form, regardless of whether he/she is the authorized account holder of the email address associated with the Promotion entry.

Winner Selection: Potential winning Entries will be selected at random on or about 4/7/14 from among all eligible entries received, by Alliance for a Healthier Generation whose decisions will be final and binding in all matters relating to this Promotion. Entrant of such Entries will be notified by telephone and/or overnight mail and/or regular mail. 

Entrants who submitted the potential winning Entries will be required to execute and return an Affidavit of Eligibility, Liability and (where legal) Publicity Release and any other documents required by Sponsor within two (2) days of date of issuance of notification. Prizes will be awarded to the schools named on the winning Entries’ registration forms and not to the entrants who submitted the winning Entries. An authorized representative of a winning school will also be required to execute a release and/or other documents within two (2) days of date of issuance of notification. Noncompliance with any of the foregoing, with these Official Rules, the inability to contact a potential entrant (who submitted winning Entry) or an authorized representative of a winning school within a reasonable time period, any notification being returned as non-deliverable may result in disqualification and, at Sponsor’s discretion, an alternate winner being chosen for the prize at issue. Prize winner status is subject to verification of eligibility and compliance with these Official Rules. Odds of winning will depend on the total number of eligible entries received. Limit one prize per school.

Prizes: One (1) Grand Prize: NBA FIT Day with a NBA FIT Team Member (Approximate Retail Value ("ARV") of Grand Prize =$10,000). Winner’s opportunity to have an NBA FIT Team Member (as determined by Sponsor) visit the Grand Prize winning School. Actual activities are dependent upon both the Sponsor’s and the applicable school’s full permission and approval. 

The NBA Fit Day visit may not be recorded, photographed and/or videotaped by winner or any third party for any commercial purpose unless otherwise approved by Sponsor. Sponsor reserves the right to record, photograph and/or videotape all those attending the activities in which the NBA FIT Team Member participates (“School Attendees”) (and such recordings, photographs and/or videotapes shall be owned by Sponsor), and use such recordings, photographs and/or videotapes in any and all media now known or hereafter created throughout the world in perpetuity without compensation to winner or any third party. Exact date, time and duration of NBA FIT Team Member’s attendance at school is at Sponsor’s sole discretion. Grand Prize award is dependent upon applicable schools’ full approval and cooperation. 

NBA FIT Team Member’s attendance at school is subject to availability. In the event a NBA FIT Team Member is not available to attend school due to scheduling conflicts, prize will be awarded minus the players’ attendance and no compensation or substitution for such portion of the prize will be provided. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Three (3) First Prizes: Each Winning School will have the opportunity to have an NBA/WNBA Legend visit their school. ARV=$3,000. Winner’s opportunity to have a NBA/WNBA Legend visit (as determined by Sponsor) visit the First Prize winning School. Actual activities are dependent upon both the Sponsor’s and the applicable school’s full permission and approval. 

The NBA/WNBA Legend visit may not be recorded, photographed and/or videotaped by winner or any third party for any commercial purpose unless otherwise approved by Sponsor. Sponsor reserves the right to record, photograph and/or videotape all those attending the activities in which the NBA/WNBA Legend visit participates (“School Attendees”) (and such recordings, photographs and/or videotapes shall be owned by Sponsor), and use such recordings, photographs and/or videotapes in any and all media now known or hereafter created throughout the world in perpetuity without compensation to winner or any third party. 

Exact date, time and duration of NBA/WNBA Legend visit’s attendance at school is at Sponsor’s sole discretion. First Prize award is dependent upon applicable schools’ full approval and cooperation. NBA/WNBA Legend’s attendance at school is subject to availability. 

In the event a NBA/WNBA Legend is not available to attend school due to scheduling conflicts, prize will be awarded minus the players’ attendance and no compensation or substitution for such portion of the prize will be provided. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Seven (7) Second Prizes: NBA FIT Kit/Prize pack for the winning school. ARV=$250.each. Total ARV of all prizes: $20,750.

Miscellaneous: No transfer, assignment, cash redemption, or substitution of prizes (or portion thereof) except by Sponsor, who reserves the right to substitute a prize (or applicable portion thereof) with one of comparable or greater value (except as otherwise provided above), at its sole discretion. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. All federal, state, and local taxes (including income and withholding taxes) and all other costs and expenses associated with acceptance and use of a prize not specified herein as being awarded are schools’ sole responsibility. Sponsor, in its sole discretion, reserves the right to: 1.) disqualify any person who tampers with the entry process, the operation of http://letsmoveschools.org/, or any other component of this Promotion, or who is otherwise in violation of these Official Rules and 2.) modify, suspend or terminate this Promotion for any reason, as determined by Sponsor in its sole discretion, including should virus, bug, worm, unauthorized intervention or other causes, including but not limited to war, strikes, terrorist activities, and/or acts of God, corrupt or impair the administration, security, fairness or proper play of this Promotion and, in the event of termination, at its discretion, select winners from among eligible, non-suspect entries received as of the date of the event requiring such termination. By participating, participants (and if eligible minors, their parents or legal guardians) agree to be bound by these Official Rules and agree that: 1.) Released Parties and their designees and assigns may use (unless prohibited by law) such entrant’s name, voice, city/state of residence, biographical information, photograph, and/or other visual likeness for advertising and/or trade purposes and/or for the purpose of posting his/her name on NBA.com and/or for TV or radio broadcasts and/or for any other purpose in any media or format now or hereafter known worldwide in perpetuity without further compensation, permission or notification; and 2.) Released Parties are released, will have no liability whatsoever for, and shall be held harmless by participants against any liability for any injuries, losses or damages of any kind (whether due to negligence or otherwise) to person(s), including death, or property, resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize, or participation in this Promotion including any travel or related activities associated with the foregoing. This promotion does not constitute or imply endorsement by the Federal Government of any policy, service or product of the NBA.

CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS PROMOTION IN ANY WAY, OR UNDERMINE THE CONTENT OR LEGITIMATE OPERATION OF THIS PROMOTION, MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, ADMINISTRATOR, MLBAM AND/OR THEIR RESPECTIVE AGENTS WILL DISQUALIFY ANY SUCH ENTRANT AND RESERVE THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND/OR OTHER REMEDIES FROM ANY SUCH PERSON OR PERSONS RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMISSIBLE BY LAW.

Arbitration: Except where prohibited by law, as a condition of participating in this Promotion, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Promotion, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Promotion), and participant further waives all rights to have damages multiplied or increased.

Choice of Law: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of New York, USA.

Winners’ Names: For the winners’ names (available after 3/24/14), send an email to pam.eichenbaum@healthiergeneration.org. Please indicate in the email that you are requesting the winners’ list.

Sponsor: NBA Properties, Inc., 645 Fifth Avenue, New York, NY 10022.

####